EMPOWERING SMALL COMPANIES TO MAKE A BIG DIFFERENCE
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Make an Impact Where It Matters

 
Businesses are rooted in their surroundings and fare better when they visibly support community, social or environmental initiatives. In fact, studies show that consumers are more likely to buy from companies that stand for something of social or environmental value.
 
By incorporating a company giving strategy involving socially responsible efforts and charitable partnerships, you can boost revenue, enhance brand perception, attract and retain quality employees – and ultimately, generate goodwill by making the world a better place.

Determine the causes that are in alignment with your corporate mission, values and target audience, and create a focused giving strategy that empowers you to have a greater impact on your community -- and gives you "permission" to say no to causes that don't meet your criteria. Your strategy can be implemented with a cost-effective marketing campaign comprised of the most appropriate communication strategies and media for your business – from e-mail and direct mail campaigns to special events, social media networks, corporate responsibility reports, public relations and tracking analytics to measure and celebrate your impact.
 
In today's world, the key to your business's success lies beyond simple transactions. A well-thought-out giving program and cause marketing strategy develop deeper relationships with your customers and your community – resulting in greater customer retention, better market penetration and long-term benefits among all corporate and community stakeholders.  

 

About LuAnne Speeter, Content Marketing Strategist 

 

LuAnne Speeter applies more than two decades of business marketing and communications experience to enhancing corporate brands and fostering strong community relations through strategic content marketing services.

 

Speeter combines her award-winning writing skills with a strong command of integrated marketing and strategic brand development techniques to help businesses engage their target audiences and move them to action. Her compassionate – and passionate – approach, business marketing acumen and access to nonprofit networks and agencies enable her business clients to generate greater profits and enhance brand reputation while benefiting causes and communities.

 

You can learn more about Speeter’s commitment to profitable, yet purposeful, marketing by visiting her blog, The Altruistic Marketer.

 

Speeter devotes her skills part-time as Manager of Marketing and Communications for Little Brothers-Friends of the Elderly in Minneapolis/St. Paul. She is a graduate of the University of Minnesota, with postgraduate studies through the University of St. Thomas as well as UST’s School of Business, with focuses in Marketing, Graphic Design and Pastoral Ministry.

 

She is a member of the American Marketing Association/Minnesota Chapter and the TwinWest Chamber of Commerce, and is an associate member of the Minnesota Council of Nonprofits. She is also a volunteer board member with the Minnesota State Academy for the Blind Foundation.