Corporate Giving and Cause Marketing Strategies
Tailored to Your Business
Your company's social responsibility program must be authentic –
that is, it should be consistent with the your mission, core services and target audience. Social authenticity will help enhance your
brand reputation while contributing to the greater good.
Minnesota Cause Connection offers a variety of services to help determine your unique social mission and appropriate causes, special events and initiatives. And, we'll design and execute an affordable marketing and public relations program that delivers
results for you and your cause.
Corporate Social Responsibility Package
Our CSR Package creates for you a unique cause partnership identity that builds on your corporate brand, and then generates support through promotions and incentives that appeal to your target customer base. Package can include:
- Personalized Corporate Responsibility Report that celebrates your cause partnership’s mission, goals, results and success stories
Cause Marketing Solutions
Our à la carte options are designed for businesses that want to either “test the waters” with cause marketing, supplement an existing cause partnership, or launch efforts in unison with seasonal business initiatives. À la carte solutions include:
Online donation pages
Charity gift cards
White papers
Print and e-mail newsletters
Wikis and social network pages
Brochures and postcards
Videos or PowerPoint presentations
Special Events and Promotions
Want a fresh idea for your marketing that can also make a real difference in your community? Sponsoring an event such as a walk/run, golf tournament, concert or art auction is a great way to pump vitality into your brand, energize employees and forge lasting relationships with community members. Minnesota Cause Connection will ensure your event’s success through sponsorship, public relations and marketing – from initial concept to the final details.
Community Impact Assessment Tool
Access this real-time self-assessment to determine your company’s strengths and weaknesses within your community, and discover the potential for creating a more positive impact and better outcomes among stakeholders and institutions. Coming in 2010.